The Reel is a family business established in the 1970s and re-branded The Reel Quality Dance Supplies in 2002.  Specialising in the supply of quality dance products throughout the UK and worldwide, the business is owned and managed by Elizabeth Wren FBATD, MSDTA, MUKA, Qualified Teacher of Highland Dance and SOBHD Worldwide Championship Adjudicator, who has a wealth of experience in dancing.

We hold a high volume of stock on a wide variety of dance related products and we are confident you will not be disappointed with our range.  You'll definitely find our prices extremely competitive and our service prompt and reliable.  We take pride in our friendly personal service to all our customers, many of whom come back time and time again.

We also offer a Dance School 'Sale or Return' option. This enables Teachers to order a variety of sizes for fitting in the comfort of their own School.  Any unwanted goods are then returned within 14 days.

Please browse through our Site and, if you have any special requirements, please do not hesitate to contact us and a member of our friendly professional team will be happy to advise you.

We are confident you will be delighted with your purchase, however, should you have cause to complain, please direct this to [email protected], where your complaint will be dealt with promptly. 

Trade enquiries welcome.  Collection in person and fittings by appointment only.